Executive Director of The New Shul
Queens Outreach Coordinator at Office of the New York City Public Advocate
Lead as Product Manager of outsourced team of marketers, developers, and business analysts during full life cycle (vision to beta launch) of development for an event attendance web/mobile app.
Leveraged user personas and A/B testing for optimization of non-profit’s outreach strategy, surpassing metrics with 25% more site activity and a 50% increase in newsletter conversions.
Increased revenue by 133% for an established technology consulting firm, by leading re-branding effort from IT support towards outsourced CTO services.
Generated over three thousand (3,000+) qualified leads for an early stage marketing automation SaaS startup, by designing a growth plan that targeted ideal customers using web crawlers.
Crafted pitch book for a pre-Investment Bitcoin startup that raised twenty five thousand plus dollars ($25,000+) as an initial investment by targeting early adopters of new technologies as angel investors.
Restructured operations for a private equity firm, through outsourcing initial due diligence work and setting up a cloud-based infrastructure, that allowed the recently started fund to save an annual $80,000+ in operating costs.
Researched and developed pitch book and marketing campaign for socially conscious craft beer startup.
Designed social media campaigns, around ‘newsjacking’ strategy, for kickstarter-esque campaign site.
Created anonymous internet identity stack for journalists and organizers to use to avoid having their activities tracked.
Drafted a referral program to double leads at half customer acquisition cost for an early-stage human resource startup, after performing a full marketing audit and data analysis that lead to changes with would lower customer acquisition cost, develop ideal customer profile, and establish efficient marketing channels.